Google Ads Course

Best Google Ads Training Institute in Hyderabad

CPSDigital Services offers the best Google Ads course in Hyderabad, ideal for students, entrepreneurs, freelancers, and marketing professionals who want to master paid advertising using the Google Ads platform (formerly Google AdWords).

This course provides 100% practical training with live campaigns and real-time projects, ensuring you gain hands-on experience in creating and managing profitable ad campaigns. From the fundamentals to advanced strategies, you’ll learn how to target the right audience, manage budgets, and drive measurable results through Google Ads.

What You Will Learn:

  • Google Ads platform overview & account setup

  •  Search Ads (Text Ads on Google Search)

  •  Display Ads (Banners across Google Display Network)

  •  YouTube Video Ads

  •  Shopping Ads for eCommerce

  •  App Promotion Campaigns

  •  Remarketing & Retargeting techniques

  •  Keyword research & match types

  •  Bidding strategies & budget planning

  •  Ad copywriting for higher CTR

  •  Conversion tracking & performance optimization

  •  Campaign analytics using Google Ads Manager & Google Analytics

Why Choose CPSDigital Services?

  • Practical, job-oriented training

  •  Learn directly from certified industry professionals

  •  Real-time ad campaign setup & execution

  •  Google Ads certification guidance

  •  Placement support & freelancing project training

Whether you want to become a Google Ads Specialist, promote your business, or work as a PPC freelancer, CPSDigital Services is the top Google Ads training institute in Hyderabad to help you launch and scale your paid marketing journey.

Course Curriculum

  • Introduction to Paid Advertising
  • Google Ads Account setup
  • Interface Tour and Billing Settings
  • Account Structure
  • PPC Campaign Settings
  • Ad Group setup
  • Keyword Match Types
  • Keyword Research Tools
  • Ad Formats & Guidelines
  • Ad Extensions
  • Understanding Ad Auction
  • What is Quality Score
  • Factors to improve Quality Score
  • Actual CPC Calculation
  • Types of CPC’s
  • Bidding strategies
  • What is Conversion?
  • Implementing conversion tracking
  • Calculating ROI
  • What is DSA ?
  • Create a DSA Campaign?
  • Segments and Filters
  • Search Terms and Ad Auctions
  • Customization Tools
  • Generating Reports
  • Google Ads Express
  • What is Ads Express (Smart Campaign)
  • Benefits of Smart Campaign
  • Creating Campaign for Local Results
  • Bidding & Budgets Setup
  • Ad Creation
  • Reports
  • What is Display Advertising
  • How Display Ads Works
  • Creating a Display Campaign
  • Bidding Strategies
  • Targeting Option in Display Network
  • Exclusion options
  • Ad Formats and Sizes
  • Conversion Tracking
  • Display campaign reporting
  • What is Shopping Campaign
  • Google Merchant Center account
  • Creating Business Store
  • Types of Product Feeds
  • Product Feed Properties
  • Dynamic Product Feeds
  • Creating a Shopping Campaign
  • Defining Product Groups
  • Monitoring Campaign
  • Reports of Shopping Campaign
  • State of Mobile Usage
  • Benefits of Mobile Marketing
  • Mobile Marketing Goals
  • App Creation Strategy
  • App Optimization Service (AOS)
  • Universal App Campaign
  • Call Only Campaign
  • Conversion Tracking
  • Reporting in Mobile Ads
  • Introduction to Bing Ads
  • Creating Bing Ads Account
  • Bing Ads Campaign
  • Exporting the Campaigns
  • Generating Reports
  • Bing Ads Certification
  • Facebook Advertising
  • What is Facebook Ads
  • Types of Objectives
  • Popular Ads Campaigns
  • Defining Target Audience
  • Types of Targeting
  • Bidding & Budget Settings
  • Types of Ads
  • Designing FB Ads
  • Setup of Facebook Pixel
  • Conversion Tracking Pixel
  • Remarketing Strategy
  • Reports & Analytics
  • Twitter Marketing
  • What is Twitter?
  • Benefits of Twitter
  • How brands use Twitter
  • Customizing the profile
  • Profile Photo & Header Image
  • Types of Tweets
  • Content strategy for Twitter
  • How to increase Followers
  • Post your First Tweet
  • Analysis of Big Brands
  • What is HashTag?
  • Hashtags and its uses
  • How to use Trending #Tags
  • Tools for Twitter marketing
  • Twitter Analytics
  • Twitter Ads
  • Setup Twitter Ads Account
  • Types of Campaign
  • Create your Campaign
  • Followers Campaign
  • Traffic & Conversion Campaign
  • Targeting Options • Bidding & Budget
  • Twitter Ad Format
  • Image Ads • Video Ads
  • Twitter Cards
  • Conversion Tracking
  • Measuring Results (KPI’s)
  • Remarketing Strategy
  • Targetting Remarketing Audience
  • Why LinkedIn Ads
  • Types of Campaigns
  • Creating a Campaign
  • Bidding & Budget
  • Target Audience Settings
  • Types of Ads
  • Leads Generation Campaign
  • Conversion Tracking
  • Creating a Remarketing Campaign
  • LinkedIn Ad Reports
  • What is Pinterest?
  • Pinterest Statistics
  • How brands use Pinterest
  • Creating a Pinterest Account
  • Types of Accounts
  • Customizing the Profile
  • Pinterest Strategy
  • Boards on Pinterest
  • How to manage boards
  • Pins and Links
  • Generating Engagements
  • How to use InfoGraphics
  • Integrating Pinterest in Site
  • Engagement Metrics for Pins
  • Pinterest Analytics
  • Advertising options on Pinterest

Description for Website or Meta Use:

CPSDigital Services provides an advanced Google Ads training course in Hyderabad, designed to help learners run profitable paid advertising campaigns on Google Search, Display, YouTube, Shopping, and App networks. This practical, hands-on course is perfect for students, business owners, job seekers, and digital marketers looking to specialize in PPC advertising. Learn keyword research, audience targeting, ad copy creation, bidding, budgeting, and campaign optimization with expert guidance and live project experience. Recognized as the best Google Ads training institute in Hyderabad, CPSDigital Services ensures you gain the confidence and skills to succeed in the competitive digital landscape.

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